Jul 05, 2022  
2018-2019 SUNY Potsdam Academic Catalog 
    
2018-2019 SUNY Potsdam Academic Catalog [ARCHIVED CATALOG]

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COMM 310 - Rhetoric of Advertising


3 Credit(s)

Gen Ed: AC.
The objective of this course is to give students a better understanding of the rhetoric employed by the advertising industry and the numerous rhetorical strategies needed to connect the consumer to the product message. With a strong focus on Communication Theories, including Fantasy Theme, Symbolic Convergence, Neo-Marxist, and Feminist perspectives, students will cover as appeals, rhetorical appeals, and demographic and psychographic studies. Fall and Spring.



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