@MGMT 325 - International Business Communication

3 Credit(s)

This course examines the challenges and techniques involved in communication between businesses and consumers in a global environment. It covers issues related to language and cultural barriers to communication as they apply to managerial relationships, sales and advertising, business negotiations, and interpersonal communications between business professionals from different cultures and nations. The course is designed to sensitize students to the challenges and dangers of communication across cultures and make them more effective international managers. Spring, every other year.

Prerequisite(s): MGMT 301.