Jul 05, 2022  
2019-2020 SUNY Potsdam Academic Catalog 
    
2019-2020 SUNY Potsdam Academic Catalog [ARCHIVED CATALOG]

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@MKTG 301 - Principles of Marketing


3 Credit(s)

This course focuses on theories and strategies that marketing managers use to create competitive advantage for the organization. The marketing process of planning and implementing the conception, pricing, promotion, and distribution of ideas, goods and services will be emphasized. The course includes the creation of a group-oriented marketing plan term project. Fall and Spring.



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