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May 13, 2024
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@MGMT 541 - Social Media Strategies 3 Credit(s)
This course examines the use of Social Media in different organizational contexts by using the case study method. Just having a presence on Social Media channels/platforms is not enough to drive engagement and lead to targeted organizational outcomes; it is important to have Social Media Strategy. The social media strategies used by different organizations in a variety of situations will be examined. Fall.
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