MKTG 320 - Principles of Advertising and Promotion

3 Credit(s)

This course focuses on advertising and promotion from the advertiser’s point of view. It explores marketing institutions in consumer advertising, business advertising, sales promotion, direct response, personal selling and public relations. Topics also include media and strategy, advertising research and creating the copy. The course includes a hands-on team project that is a complete advertising campaign.

Prerequisite(s): MKTG 301.