MKTG 525 - Digital Marketing

3 Credit(s)

Marketing is no longer restricted to brick and mortar sales of products and services. Increasingly sales are being made online on the digital platform. This course builds on the existing student knowledge from the Principles of Marketing course and Social Media course equips them for careers in the digital marketing field. The students will learn about digital marketing terminology and strategy practices. It focuses on the life of web pages, paid and search advertising, ad copy, ad space, banner ad design & PPC to further improve online sales. It also discusses remarketing tactics, landing page, and concession rate optimizations.

Prerequisite(s): MKTG 301