Jul 31, 2025

2025-2026 SUNY Potsdam Academic Catalog

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2025-2026 SUNY Potsdam Academic Catalog

Marketing Minor

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Program Requirements

Required Courses: 12 Credits

MKTG 301 - Principles of Marketing 3 Credit(s)
MKTG 320 - Principles of Advertising and Promotion 3 Credit(s)
MKTG 330 - Marketing Research 3 Credit(s)
MKTG 425 - Digital Marketing 3 Credit(s)

Elective Courses: 6 Credits

MKTG 370 - Business to Business Marketing 3 Credit(s)
MKTG 430 - Global Marketing Management 3 Credit(s)
MKTG 495 - Special Topics 1-12 Credit(s)
MGMT 370 - Entrepreneurship 3 Credit(s)
MGMT 410 - Operations Management 3 Credit(s)
MGMT 541 - Social Media Strategies 3 Credit(s)
COMM 340 - Public Relations 3 Credit(s)
PSYC 100 - Introduction to Psychology 3 Credit(s)
PSYC 300 - Research Methods in Psychology 4 Credit(s)
PSYC 370 - Theories of Personality 3 Credit(s)
PSYC 330 - Social Psychology 3 Credit(s)
PSYC 390 - Tests and Measurements 3 Credit(s)
ARTS 142 - Basic Photography 4 Credit(s)
ARTS 319 - Graphic Design and Media Arts I 4 Credit(s)
ARTS 320 - Typography 4 Credit(s)
ARTS 321 - Graphic Design and Media Arts II 4 Credit(s)
ARTS 381 - Digital Photography 4 Credit(s)

Note(s)

Students graduating with a Marketing minor must complete the minor requirements with at least a 2.0/S grade in each course.

Total Credit Hours Required: 18

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