The SUNY Potsdam Arts Management program provides students with knowledge and skills to prepare them for a lifetime of arts engagement as community leaders, practitioners and arts professionals, and also prepares students for graduate study in the field. Special attention is paid to the principles and practices of arts management, in order to develop students as arts entrepreneurs and administrators, and to support student artists in the development of their creative careers. Career possibilities include working as artists, within traditional arts organizations, government and community service institutions, foundations and in the entertainment industry. In collaborative classroom environments, students will learn about how new media and technologies can enhance communication within, and improve the design of, arts organizations, while also learning to analyze current trends and public policies, and discover how placemaking and creative economic development initiatives can deepen the impact of the arts in communities. Internship and practicum components extend student practice through placements in accomplished local, regional and national arts and cultural organizations. Finally, Arts Management majors study the arts themselves, by minoring or majoring in one of the creative arts disciplines offered by the College.