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Nov 22, 2024
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2023-2024 SUNY Potsdam Academic Catalog [ARCHIVED CATALOG]
Music Business, B.M.
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The Bachelor of Music degree in Music Business program works closely with the Crane Institute for Music Business to provide the most comprehensive preparation for employment in the music industry. The program is designed for students who want to earn a place in the music business industry. We provide the preparation for employment in the music products industry, arts administration, the recording industry, and other fields.
The degree combines the elements of our strong Bachelor of Music with coursework tied into the Department of Business Administration. We provide you with a solid foundation both in music and performance as well as knowledge about what makes the industry tick. Our faculty are true experts in audio technology, music retail, music production and music product development.
Program Student Learning Outcomes:
Music Business B.M. students will be able to:
• notate a newly encountered melody accurately and efficiently.
• demonstrate competency in musical performance.
• demonstrate knowledge of pivotal historical events, societal attitudes, aesthetic and artistic trends, and to identify their interrelationship with music.
• demonstrate the ability to communicate about both business and musical concepts in a professional setting.
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Basic Musicianship Sequence: 29 Credits Required for Bachelor of Music Degrees
Students with a studio emphasis in piano are exempt from the two Keyboard Skills courses.
Performance: 21-23 Credits
Guitar majors in this degree will take seven semesters (7 cr) of ensembles, four of which must be Guitar Ensemble, taken in any semester they choose. For all others, four of the seven required semesters of ensemble must be Major Ensembles, taken during the student’s first two years.
Music Business: 29 Credits
Music Business Electives: 6 Credits
Only one ARMA course can count towards this requirement.
Business and Economics: 15 Credits
Total Credit Hours Required: 120-121
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