COMM 310 - Rhetoric of Advertising

3 Credit(s)

The objective of this course is to give students a better understanding of the rhetoric employed by the advertising industry and the numerous rhetorical strategies needed to connect the consumer to the product message. With a strong focus on Communication Theories, including Fantasy Theme, Symbolic Convergence, Neo-Marxist, and Feminist perspectives, students will cover as appeals, rhetorical appeals, and demographic and psychographic studies. Fall and Spring.